New York NY, May 2022 - August 2025

Directed the execution of PDP (Product Display Page) photography for five global regions, ensuring alignment with brand standards and visual storytelling across e-commerce platforms.

Partnered with Art Direction, Styling, and Buying to translate seasonal vision into consistent high quality digital assets, and to ensure key design elements are emphasized in photography.

Supervised sample trafficking and procurement for an annual average of 15,000 samples.

Oversaw execution of visual assets for each sku, created Shot Lists, provided retouching direction, developed post production workflows, contributed to image selection, requested image renewals and leverage inquiries. Reviewed and identified styling and creative discrepancies to uphold brand integrity. Primary point of contact with Photo Studio.

Oversaw collection of Vendor Provided Imagery, ensuring creative guidelines were being followed by licensees.

Manage $3 million dollar annual budget for E-Commerce Photography.

Raised available selling product by 30% by launching assets resulting in an immense rise of company revenue.